The Mandura Corporation employs a multi-level marketing approach to the sale of their products. Dedicated to making an impact on world hunger and the obesity epidemic, the company products currently center on nutrition and weight-loss. As an MLM model, sales are also geared toward the garnering of an independent sales team that each own their own business entities, but are specifically affiliated with Mandura.

Mandura prefers the term relationship marketing, as opposed to multi-level marketing.

This is no doubt due to the past negativity associated with some MLM companies. Regardless of what it is called, the premise still relies on a sales and recruitment model of establishing a matrix of people who are all interrelated compensation-wise and engaged in replicating the sales and recruitment model. Replication is the key to growth and financial expansion in this business model.

Mandura has made some changes to the model that are advantageous to their independent owners.

There is an initial purchase of product that is required in order to become affiliated with the company. There are several ranges of cost involved, however, the initial purchase also determines the percentage of compensation that will be earned. For example, the lowest purchase is a single bottle of their nutrition product for $30.00USD. At this level, the compensation percentage is ten percent. In order to receive one hundred percent, a purchase totaling $248.00USD is required. However, the company does allow a combined group to purchase in order to make the higher numbers easier to attain.

Compensation incentives are an important factor for a parent company to offer when they want the company to experience rapid growth. Mandura has been successful at this for in only two years, they have expanded their independent affiliate base into Europe. So much so, that they have been able to establish a warehouse presence in the Netherlands. Their strategy is to position themselves for global expansion.

One of the components of a legitimate MLM model is having an actual product to sell. Where this model has run into trouble in the past is centered on the recruitment aspect rather than having a viable product to bring to the marketplace. Information on the Mandura website indicates that a great deal of time, effort and research has gone into the development and production of the company product line. There is even a video that shows the bottling process and the capability to produce mass quantities of product on a daily basis. This is valuable knowledge for anyone who is considering becoming involved in this type of business model.

For now, the company is focusing on selling two products. One is a nutritional libation featuring a melange of super fruits high in antioxidants. The other is a weight-loss product that addresses fat storage in the body. The company website offers a plethora of information on the studies performed on each product and their results.

The tone of the company website, most of which is presented through videos featuring the CEO, is altruistic in nature. Easing world hunger through proper nutrition, stemming the obesity pandemic and making the business opportunity itself an easy way to attain financial security are all proclaimed to be at the core of what the company is really about.

In sync with the various company proclamations is the Mandura Missions.

The initial mission addresses meeting the nutritional needs of the communities were the company product is being sold. Further to this the company created a liaison with a world wide organization called Kids for Hunger. For every product that is sold by Mandura affiliates, a meal from Kids Against Hunger is sent to the state where the affiliate resides.

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